REACH Red Ribbon Week battles youth substance use

Calumet County youths are experiencing periods of stress, and it is during these times that they are most vulnerable to making poor choices including experimentation of alcohol, tobacco, and other substance misuse.

Substance misuse trends among youths continue to rise. REACH—Calumet County’s substance misuse prevention coalition—is bringing this to residents’ attention.

The first annual REACH Red Ribbon Week campaign invites people to join in local efforts to promote substance misuse prevention.

REACH Red Ribbon Week focuses on the overarching concepts of the national campaign with a local twist: “A Strong Calumet County: Preventing Misuse of Alcohol, Tobacco, and Drugs.” This Oct. 23-31 will serve as an inaugural week creating a REACH Red Ribbon Week brand recognition for future years, in which school and family activities will be incorporated in an ongoing annual promotion.

Through the generous partnerships of Ascension Calumet and Rogers Behavioral Health, local businesses, schools, and law enforcement agencies will have the opportunity to display REACH Red Ribbons throughout Calumet County in their storefronts and vehicles, in their yards, and virtually through social media.

(Please see the October 22 issue of the Tri-County News for more on this story.)

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